Unlock
effortless
newsletter growth
with an expert in paid ads
with an expert in paid ads
Boletin Growth grows your newsletter with paid ads without you lifting a finger. The guy who’s done it for Morning Brew will now do it for you.
Why Boletin Growth?
When you have to do it yourself
When you hire Boletin Growth
An ex-Morning Brew & Workweek growth team veteran will handle your paid newsletter growth.
Hear From Our Partners
“Manny is world-class at growing newsletters. He’s played a pivotal role in the growth of System Sunday, and I have recommended him to many other top newsletters. Elite ad expertise and attention to detail. If he’s available, work with him.”
“Manny has helped us grow our newsletter by the thousands while keeping costs at a minimum. I’ve loved working with him so much that he’s my go-to referral for friends who want to grow their newsletter.”
“Manny was a huge part of Morning Brew's growth. He helped us scale our paid social in a big way. I'll always recommend working with him.”
“Manny is a creative genius. He's smart and dedicated to driving you results. I cannot recommend him enough.”
“Manny is the go-to guy for paid newsletter growth. His knowledge on what works and what doesn’t is valuable to any newsletter operator looking to grow with paid ads.”
“Manny's agency has been instrumental in driving our growth through Meta ads. In just three months, he’s more than tripled our newsletter subscribers while keeping our CPA impressively low. Very significant impact on our business. Highly recommend!”
“Manny is simply someone who knows exactly what he’s doing when it comes to paid growth for newsletters. He knows how and why creative works while also following the data to make decisions. 100% recommend him and the Boletin Growth team.”
Focus on writing/monetizing your newsletter. We’ll handle the paid growth.
Meta ads management
We handle the behind the scenes on building the campaigns, setting up the pixels, optimization levers, the whole nine yards.
Creative production
You will never see great CPAs without great creative. We know what works and produce both static and video creative for your ads.
Landing page CRO
We can make the greatest ads in the world but without a good landing page design that traffic will never have a chance of converting. We audit your landing page and implement changes to have a ~40%+ conversion rate consistently.
Upscribe and Boosts management
Most newsletter operators see the value in running Sparkloop upscribe or Beehiiv boosts and once you set it up we can optimize it over time for the highest earnings per subscribers.
How it Works.
Discovery Call
We hop on a call and get to know each other. I get to know about your newsletter, your goals, and your expectations.
You get to know whatever you want in terms of how we will manage your paid ads and why we’re the right fit.
Onboarding
After we’ve determined it’s a fit, you fill out an onboarding doc provided by us.
This doc will provide all the access we need to get the ball rolling.
Once the onboarding doc is fully filled out and everything is in place we get to work on the landing page audit and first batch of ad creative.
Launch
We launch the ads and you sit back and watch your subscriber count go up in the next few weeks and months.
The launch date will be within 7-10 business days of the onboarding doc being completed provided there’s no major roadblocks.
Test & Optimize
Every week, new creatives will be tested.
You get to see and approve them before they go live (if you’d like).
Optimizations will be made in the ad campaigns each week to keep the CPA as low as possible.
Phase 4 is never ending, we implement the best practices to keep your ad spend as efficient as possible.
Pricing
GROW
$2,499
GROW+
$2,999
Who Is This For?
This is for any newsletter operator / author / creator / media company who has a well established newsletter and business model behind it. If you are looking to run paid ads to grow your newsletter, you should already have a clear ROI reasoning for it (e.g you can charge sponsors more with a larger list size).
I’m in the business of making great ads that get great CPAs for newsletter operators, not in the business to compare myself to other agencies. Between my last 3 posts I’ve taken Morning Brew from 2.5M to 4.2M subscribers mostly with paid social, grew Workweek’s portfolio of newsletters 106% YoY in total subscribers, and managed 20+ other top newsletters and their ads. All together, I’ve been responsible for producing or overseeing ads that have collectively driven over 3M subscribers.
Negative. We’re fully async and can handle 9/10 things over slack or some quick loom videos. Unless things are in a really bad spot (unlikely) or we need to do live troubleshooting the answer is no. We won’t have meetings.
Nope. This is all month to month. The day you pay for your subscription package starts the first recurring 30 day period. If you’d like to jump ship you can do so at any point before the 5 days in which the next period is set to renew.
I recommend at least $5k in monthly ad spend if you just want to test the waters first. $8-$10k per month is the sweet spot for most newsletter operators to get real growth and data. We will manage up to $40k in monthly ad spend before a custom percentage based management fee goes into play.
We can’t guarantee performance because of the dozens of factors at play. However, if everything is firing on all the right cylinders and Zuck’s developers don’t mess up the ad platform, I am 99.8% confident that we can hit your target CPA within the first 30 days of launching.
Sure do. Book a discovery call and I’ll share the screenshots of ads currently running and their performance.
Let Boletin Growth take over your paid newsletter growth
