Unlock
effortless
newsletter growth
with an expert in paid ads
with an expert in paid ads
We grow your newsletter with Meta ads without you lifting a finger. The folks who have done it for Morning Brew will now do it for you.
Why Boletin Growth?
When you have to do it yourself
When you hire Boletin Growth
An ex-Morning Brew & Workweek growth team veteran will handle your paid newsletter growth.
Hear From Our Partners
“Manny and his team are world-class at growing newsletters. They played a pivotal role in the growth of System Sunday, and I have recommended them to many other top newsletters. Elite ad expertise and attention to detail. If they're available, work with them.”
“Manny is my go-to for Meta ads in the newsletter space. I’ve worked with him at every newsletter company I’ve been a part of, and for good reason. He’s an industry powerhouse who deeply understands the newsletter business, works within your budget, and consistently delivers. I couldn’t recommend him and his team at Boletin more highly.”
“Manny was a huge part of Morning Brew's growth. He helped us scale our paid social in a big way. I'll always recommend working with him.”
“Manny and his team are scarily good at newsletter growth. He took my newsletter from stagnant and barely growing to a compounding asset that is core to my business. Truly phenomenal at what they do and super easy to work with. 100% vouch.”
“Manny is the go-to guy for paid newsletter growth. His knowledge on what works and what doesn’t is valuable to any newsletter operator looking to grow with paid ads.”
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"Manny and his agency have helped grow my newsletter with quality, engaged subscribers at shockingly good CPAs. Every week, he brings fresh creative ideas to test to make sure I always have a winning ad that fits my budget."
“Manny is simply someone who knows exactly what he’s doing when it comes to paid growth for newsletters. He knows how and why creative works while also following the data to make decisions. 100% recommend him and the Boletin Growth team.”
Focus on writing/monetizing your newsletter. We’ll handle the paid growth.
Meta ads management
We handle the behind the scenes on building the campaigns, setting up the pixels, optimization levers, the whole nine yards.
Creative production
You will never see great CPAs without great creative. We know what works and produce both static and video creative for your ads.
Landing page CRO
We can make the greatest ads in the world but without a good landing page design that traffic will never have a chance of converting. We audit your landing page and implement changes to have a ~40%+ conversion rate consistently.
Audience Analysis
Every month we do a deep-dive analysis into all the subscribers driven from our Facebook ads to see what kind of engagement they are having. The data we grab from this analysis informs our future decisions on the campaign strategy for you
How it Works.
Discovery Call
We hop on a call and get to know each other. I get to know about your newsletter, your goals, and your expectations.
You get to know whatever you want in terms of how we will manage your paid ads and why we’re the right fit.
Onboarding
After we’ve determined it’s a fit, you fill out an onboarding doc provided by us.
This doc will provide all the access we need to get the ball rolling.
Once the onboarding doc is fully filled out and everything is in place we get to work on the landing page audit and first batch of ad creative.
Launch
We launch the ads and you sit back and watch your subscriber count go up in the next few weeks and months.
The launch date will be within 7-10 business days of the onboarding doc being completed provided there’s no major roadblocks.
Test & Optimize
Every week, new creatives will be tested.
You get to see and approve them before they go live (if you’d like).
Optimizations will be made in the ad campaigns each week to keep the CPA as low as possible.
Phase 4 is never ending, we implement the best practices to keep your ad spend as efficient as possible.
Pricing
GROW
$4,000/m
GROW+
$5,000/m
Who Is This For?
This is for any newsletter operator / author / creator / media company who has a well established newsletter and business model behind it. If you are looking to run paid ads to grow your newsletter, you should already have a clear ROI reasoning for it (e.g you can charge sponsors more with a larger list size).
Myself and my team are in the business of making great ads to get you strong CPAs and results, not in the business of comparing ourselves to other agencies. The team drives the growth machine for 25+ newsletters without missing a beat, we know what works and what doesn’t and we implement it for you every week.
Negative. We’re fully async and can handle 9/10 things over slack or some quick loom videos. Unless things are in a really bad spot (unlikely) or we need to do live troubleshooting the answer is no. We won’t have meetings.
Nope. This is all month to month. The day you pay for your subscription package starts the first recurring 30 day period. If you’d like to jump ship you can do so at any point before the 5 days in which the next period is set to renew.
I recommend at least $5k in monthly ad spend if you just want to test the waters first. $8-$10k per month is the sweet spot for most newsletter operators to get real growth and data. We will manage up to $40k in monthly ad spend before a custom percentage based management fee goes into play.
We can’t guarantee performance because of the dozens of factors at play. However, if everything is firing on all the right cylinders and Zuck’s developers don’t mess up the ad platform, I am 99.8% confident that we can hit your target CPA within the first 30 days of launching.
Let Boletin Growth take over your paid newsletter growth
